Capture One developers have announced new prices for Capture One branded versions and Capture One Pro upgrade from 20 version.
There is no price change for Capture One Pro 21 new license, annual prepaid, annual monthly, or monthly subscription. Also, all the licenses of Capture One for Fujifilm / Sony / Nikon now have 2 activations again.

The price update takes effect on January 11, so you can still purchase a new license or upgrade with the old price.

Here is the full list of all the updated prices:

Product	USD	EUR	GBP
New perpetual license Capture One for Fujifilm / Nikon / Sony	199	229	199
Perpetual upgrade from version 20 Capture One for Fujifilm / Nikon / Sony	149	169	149
Perpetual upgrade from older version Capture One for Fujifilm / Nikon / Sony	149	169	149
Annual prepaid subscription Capture One for Fujifilm / Nikon / Sony	149	169	149
Monthly (month to month) subscription Capture One for Fujifilm / Nikon / Sony	19	23	19
Annual monthly subscription Capture One for Fujifilm / Nikon / Sony	14	18	14
Perpetual upgrade from version 20 Capture One Pro	199	209	199